Anti-core: The Core Value conflict

Your anti-core represents the situations, environments, or people that directly challenge or conflict with your Core Values. While your Core Values act as a guide for your actions and decisions, anti-core experiences push you in the opposite direction, often leading to discomfort, stress, or frustration.

Value-driven ventures

Finding a job that feels right—the kind of job you only need one alarm to wake up for—may seem impossible with so many hurdles to cross. But there’s one thing that can make the journey smoother: your Core Values. These aren’t just words on paper; they’re the principles that shape how you show up in the world. When you know and live by them, you’ll start seeking roles and companies that genuinely align with what matters most to you. It’s time to let your values guide you—because a fulfilling career is about more than just ticking boxes.

Core Values: Who, what, where, why, how!

Core Values are the fundamental beliefs and principles that rest at the heart of your identity, guiding your behavior, decisions, and interactions with the world. Think of them as your internal compass, pointing you in the direction that aligns with your true self. Whether you value honesty, creativity, connection, or achievement, these Core Values shape who you are and how you engage with others.