Sam Romeo, MD
Cofounder and CEO
My Core Values
Sam Romeo, MD, is the co-founder and CEO of Seity Health, where he’s redefining wellbeing through core value–aligned living. A board-certified family and sports medicine physician with over twenty-five years of experience, Sam’s journey wasn’t exactly traditional. Having lived in seven states, attended three high schools, and worked as a DJ and bartender while attending Boston College, navigating change was nothing new to him when he swapped his server’s apron in college for a white coat in medical school.
After earning his Doctor of Medicine (MD) at USC’s Keck School of Medicine and completing residency and fellowship training in family medicine and sports medicine, Sam moved to California’s Central Valley in 2002 to be near his big Italian family (six physicians strong). With siblings who were already known as Dr. Romeo, he quickly became “Dr. Sam” when he co-founded Romeo Medical Clinic. As CEO, he helped the clinic become the first private practice in the nation to earn AAAHC’s accreditation as a Patient Centered Medical Home. He also pioneered primary care sports medicine in the region, treating everyone from high-level athletes to industrial workers as “athletes worth keeping in the game.” With a limitless entrepreneurial spirit inherited from his father, he then led the development of SuiteRomeo, a software solution that cut physician charting time from hours to minutes and was later commercialized nationwide.
As he and his partners leaned into whole person health, they confronted a broken reimbursement model that didn’t support prevention or whole person care. To subsidize their boot-strapped mission to operationalize whole person health, Dr. Sam leveraged his expertise in facial anatomy, which he had demonstrated by writing a peer-reviewed article and book chapter on facial injuries in sports, to launch an aesthetic medicine service. What began as a practical financial move in a small town grew into one of the top 1% aesthetic clinics in the U.S., with Dr. Sam joining the Allergan Medical Institute faculty, training providers across California. Never losing sight of the bigger picture, Dr. Sam and his partners used the additional clinical revenue to underwrite their pursuit to operationalize whole person health and a universal path to wellbeing.
That vision, ultimately championed by Dr. Sam and co-founder Dr. Chris Hawley, became Seity Health in 2020. As CEO of Seity Health, Dr. Sam helped secure millions in grant funding to scientifically validate Seity’s methodology, which guides people and organizations to greater health, performance, and meaning through core value–inspired living. In 2021, Dr. Sam moved on from his work at Romeo Medical Clinic to work full-time on Seity Health.
Committed to walking the walk in all areas of his life, Dr. Sam leverages his Core Values of Impact, Encouragement, Wisdom, and Spirituality to inspire the workout group he leads and his daily interactions with his four daughters and wife of twenty-eight years.
Notable professional background
As CEO and cofounder of Seity Health, Dr. Romeo champions Seity’s scientifically validated program
Kaiser Permanente
2000 – 2001
Sports Medicine Fellowship
Kaiser Permanente
1997 – 2000
Family Practice Residency Program
Keck School of Medicine of the University of Southern California
1995 – 1997
Doctorate of Medicine
Boston College
1988 – 1992
Bachelor of Science in Biology
